But the good news is that you can train your brain like you would any other muscle. It’s not necessarily a natural born gift. Creativity can be taught, but it does not come without a bit of effort creativity is born from passion, energy and personality-all components of a positive mindset.Īccessing a creative, entrepreneurial mindset requires continuous learning. Did you know that a positive mood has been scientifically proven to forge your brain’s insight and ability to reach intuitive, inventive answers? According to a recent New York Times article, happiness releases endorphins (the equivalent of my dark chocolate) that actually stimulate your brain’s creative juices-producing a snowball effect that helps entrust your strength of mind and even extend the parameters of your agenda. So how do you tap into this creative side? Being a bit more optimistic can help. Whether it’s pitching a story to a reporter who is moving in 1,000 different directions or helping your client reach its audience in a simple, persuasive 140 character tweet, PR professionals are forced to tap their “creative side” on a daily, if not hourly, basis. The first point reveals itself in a firm’s ability to find proper talent, increase retention rates, and subsequently reduce employee turnover, while the latter leads to more “out-of-the-box” thinking.
#YOUR AHA MOMENT PROFESSIONAL#
But why? I’d argue creativity remains fundamental to public relations for 2 important reasons: creativity leads to positive expressions in professional life it produces valuable business output with better idea generation and brainstorming. I think we all inherently know that creativity is a valued commodity in today’s world. Perhaps it is the desire for instant gratification or perpetual information overload that often defines our time but either way, it is clear that individuals today are looking for a similar “creative spirit.” When one considers the statistical decline in American creativity, it’s no surprise why so many can strongly identify with this theme a frightening thought given the fact that creativity serves as the foundation of the PR industry. Movies are known to reflect the collective consciousness of society, expressing realities that allow audiences to reach areas far out of their realm of comfort. A seemingly popular theme in American culture and cinema, Liz is not alone in her journey toward her self-discovery and “creative spirit.” In the company of many other film characters, like Julie Howel in Julie & Julia, Michael Orr in The Blindside and even Neo from The Matrix, Liz certainly embodies the same thirst for creativity that has heralded the PR industry for years. That’s the only thing you should be trying to control.” Now, maybe it’s my tendency to seriously over analyze films or my personal goal to be more motivating and optimistic, but I think Liz’s quote hits upon the importance of creativity and strength of mind.
After a recent viewing of one of my favorite movies, Eat, Pray, Love, I was struck by a particular quote from the movie’s main character, Liz: “If you want to control things in your life so badly, work on the mind.
0 kommentar(er)
